Let’s be real. If you’ve spent more than five minutes on TikTok or Instagram lately, you’ve seen them. Jars shaped like smiling clouds, pots that look like unicorns, and body butters topped with whole strawberries. The brand is Truly Beauty, and it has taken social media by storm.
Their products are colourful, fun, and promise amazing results. But when you see something everywhere online, it’s natural to ask: is this any good, or is it just pretty packaging?
I’ve asked myself the same question. As a blogger who loves trying new things, I decided it was time to find out. I ordered a bunch of their bestsellers and used them for a full month.
Also Read: Testing Krave Beauty’s Minimalist Approach to Glowing Skin
This is my completely honest, no-filter review. Is Truly Beauty a groundbreaking skincare brand or just a pretty face? Let’s dive in.
First, What Exactly is Truly Beauty?
Truly Beauty is a US-based brand that exploded in popularity through social media platforms like Instagram and TikTok. They are famous for their unbelievably photogenic products. Think vibrant colours, cute shapes (like hearts and clouds), and desserts-inspired designs.
But they’re not just about looks. The brand focuses on what they call “skintainment” – a mix of skincare and entertainment. Their products are packed with trendy, natural ingredients like CBD, vegan collagen, and fruit extracts.
They promise to deliver serious skincare benefits in a fun, enjoyable package. Their range includes everything from face serums to body butters, all designed to make your routine feel like a treat.
Also Read: Beyond the Hype: My 30-Day Honest Experience with JLo Beauty’s Skincare Line
My Truly Beauty Haul: What I Tested
To give you a fair review, I tried a selection of their most popular products. I focused on a mix of body and face care.
- Truly Unicorn Fruit Whipped Body Butter: Perhaps their most famous product. A thick, colourful body butter with a plastic “unicorn horn” on top.
- Truly Glow Smoothing Facial Polish: A gentle exfoliating scrub for the face.
- Truly Boob-Obsessed Bust Firming Cream: A cream aimed at hydrating and firming the skin on your chest.
- Truly CBD Jelly Anti-Blemish Face Serum: A clear, jelly-like serum for blemish-prone skin.
First Impressions: The Unboxing Experience
The package arrived, and I’ll admit it: I was excited. The unboxing felt special. Everything was wrapped in bright pink paper and felt luxurious.
The packaging is, without a doubt, 100% gorgeous. The jars are heavy glass, and the designs are incredibly creative. They look stunning on my bathroom shelf. It absolutely feels like you’re getting a luxury product.
But my blogger brain also had a thought: “How much of the price is for the actual product, and how much is for this beautiful jar?”
Also Read: My Honest Experience with City Beauty’s Top Product
Let’s Get into the Details: Product-by-Product Review
1. Truly Unicorn Fruit Whipped Body Butter
- The Promise: A super hydrating body butter that melts into your skin to leave it soft, smooth, and smelling like candy.
- The Experience: This product is the definition of “skintainment.” It’s a multi-coloured whipped cream with a fun unicorn horn topper. The scent is strong and sweet – like a bag of fruity sweets. If you don’t like strong fragrances, this is not for you. The texture is light and fluffy, and it does melt into the skin nicely. It left my skin feeling hydrated and soft.
- The Verdict: It’s a fun, indulgent treat. Does it work better than a classic, affordable body butter from The Body Shop’s Shea Body Butter or Nivea’s Essentially Enriched Body Lotion? Honestly, no. You are paying for the experience, the scent, and the Instagrammable look. It’s a fantastic gift or a product to buy if you want to make your skincare routine more joyful.
2. Truly Glow Smoothing Facial Polish
- The Promise: A gentle exfoliator with fruit enzymes to buff away dead skin and reveal a brighter, smoother complexion.
- The Experience: This scrub has a thick, gel-like consistency with fine exfoliating particles. It feels gentle on the skin and doesn’t scratch or feel too abrasive. It left my skin feeling incredibly smooth and did seem to add a bit of brightness. The scent, again, is quite fruity and strong.
- The Verdict: This is a solid, effective facial scrub. It’s not the most unique product on the market, but it does its job well. If you enjoy the sensory experience of scrubbing your face and love a good scent, you’ll like this. For a more clinical exfoliating option, I often turn to The Ordinary’s Salicylic Acid Masque, but the Truly polish is much more fun to use.
Also Read: Westmore Beauty: Can These Quick-Fix Products From a Pro Really Transform Your Skin?
3. Truly Boob-Obsessed Bust Firming Cream
- The Promise: A cream infused with vegan collagen and cupuacu butter to firm, lift, and hydrate the décolletage (chest area).
- The Experience: This is a thick, rich cream that smells strongly of chocolate and berries. It absorbed well and left the skin on my chest feeling very moisturised and supple. Now, let’s be clear: no topical cream can actually lift or significantly firm breast tissue. That is not scientifically possible, as explained by resources from the British Skin Foundation. What it can do is improve the skin’s hydration and elasticity, which can make the area look healthier and more supple.
- The Verdict: This is a great hydrating cream for the body. It feels luxurious and smells delicious. But don’t buy it expecting dramatic lifting results. It’s a moisturiser, not a miracle worker. For truly improving skin elasticity, ingredients like retinol (found in products like Medik8’s Body Smooth) are more evidence-based, though not as fun.
4. Truly CBD Jelly Anti-Blemish Face Serum
- The Promise: A blemish-fighting serum with CBD, salicylic acid, and black seed oil to calm redness and clear breakouts.
- The Experience: This was the biggest surprise for me. The texture is a super cool, bouncy jelly. It feels amazing to apply – cooling and soothing. I used it during a period of hormonal breakouts, and I genuinely felt it helped calm the redness and reduce the size of spots overnight. It didn’t completely stop breakouts (nothing does for me!), but it managed them well and felt very gentle.
- The Verdict: This might be the hidden gem of the bunch. It’s a genuinely effective and unique serum. The jelly texture is not just a gimmick; it feels fantastic on irritated skin. While you can find targeted blemish treatments at Boots like the La Roche-Posay Effaclar Duo+, this one offers a really pleasant user experience.
The Not-So-Glamorous Side: The Cons
It can’t all be positive. Here are the downsides I found.
- The Price: This is the biggest sticking point. Truly Beauty is expensive. You are undoubtedly paying a premium for the packaging and the brand experience. ml for ml, their products cost significantly more than many clinical or drugstore alternatives.
- The Fragrance: Almost every product is heavily fragranced. While it smells great, fragrance is a common irritant, something highlighted by the National Eczema Society. If you have very sensitive skin, you might react to these products. It’s a risk to be aware of.
- The Efficacy: For the price, some products don’t perform better than much cheaper alternatives. The results are often more about hydration and feel-good factors than transformative change.
- The Gimmick: There’s no avoiding it: some elements are pure gimmick. The unicorn horn, for example, is just plastic that you’ll likely throw away. It’s not the most environmentally friendly approach.
Is Truly Beauty “Clean” or Sustainable?
Truly Beauty markets itself as a “clean” brand. This generally means they avoid certain controversial ingredients like parabens, sulphates, and mineral oil. Their products are also cruelty-free and mostly vegan, which is a huge plus for many shoppers.
However, “clean” is an unregulated term. And while the jars are glass (which is recyclable), the plastic toppers and excess packaging mean they aren’t the most sustainable brand on the block. If eco-friendly packaging is your top priority, a brand like Lush, with its naked packaging options, might be a better fit.
So, Who is Truly Beauty Actually For?
After a month of testing, I believe Truly Beauty has a specific audience.
It’s perfect for:
- Young adults who are building a skincare routine and want it to be fun.
- Anyone who values a joyful, sensory experience from their beauty products.
- People looking for a fantastic gift for a friend who loves aesthetics.
- Those who want to treat themselves and don’t mind paying for the experience.
It’s probably not for:
- Skincare minimalists who only want clinical, no-fuss products.
- Anyone with very sensitive skin that reacts to fragrance.
- People on a tight budget looking for the most effective products for their money.
- Anyone expecting medical-grade, dramatic results from their creams.
The Final Verdict: Is It Worth the Hype?
So, after all this, is Truly Beauty worth the hype?
My answer is: it depends on what you’re looking for.
If you are looking for the most scientifically advanced, results-driven, and affordable skincare on the market, then no, it is not worth it. You can find better-performing products for less money from brands like CeraVe, The Inkey List, or La Roche-Posay.
However, if you see skincare as a form of self-care and joy, and you are willing to pay a bit more for a product that makes you smile every time you use it, then yes, it absolutely can be worth it.
Truly Beauty isn’t selling miracle cures. They are selling an experience. They make daily routines feel special and luxurious. Their products are effective at hydrating and smoothing, and the CBD Jelly Serum is a genuine standout.
The hype isn’t entirely unfounded. The products are good. But the hype is about more than just results—it’s about how the products make you feel. And sometimes, that feeling is worth the price of entry.
Frequently Asked Questions (FAQ)
1. Q: Are Truly Beauty products actually effective, or is it all just pretty packaging?
A: This is the core question, and the answer is nuanced. The effectiveness depends on what you mean by “effective.” If you are looking for deeply hydrating, pleasant-to-use body care and fun serums, then yes, they are effective. Products like the body butters do moisturize well, and the CBD Jelly Serum has genuinely effective ingredients like salicylic acid. However, if you are looking for clinical-strength, dermatologist-grade results for serious skin concerns like deep wrinkles or severe acne, then no, the pretty packaging is the main attraction. You are paying for a luxurious experience and good—but not revolutionary—results.
2. Q: I have sensitive skin. Is the strong fragrance in these products going to cause a reaction?
A: There is a very high chance it might. This is one of the biggest drawbacks for sensitive skin types. The fragrances in Truly Beauty products are potent and synthetic-smelling, designed to mimic desserts and candy. Fragrance is one of the most common irritants in skincare and can lead to redness, itching, and contact dermatitis. Organizations like the National Eczema Association generally advise those with sensitive or reactive skin to avoid heavily fragranced products. If your skin is easily upset, it’s best to admire these products from afar or do a very careful patch test first.
3. Q: Can a cream like “Boob-Obsessed” actually lift and firm my bust?
A: No, it cannot. This is crucial to understand. No topical cream can permanently lift or restructure breast tissue, which is made up of fat, glands, and ligaments. Claims of “firming” are related to the skin’s surface only. What a good cream can do is intensely hydrate the skin on your chest (the décolletage), improving its elasticity and making it look plumper, smoother, and therefore more “youthful.” Any perceived firming is temporary and related to skin hydration, not an actual change in the breast itself. Managing expectations is key here.
4. Q: Where can I buy Truly Beauty in the UK, and how can I avoid counterfeit products?
A: Since Truly Beauty is a US-based brand, you cannot buy it in mainstream UK high-street stores like Boots or Superdrug. The safest way to purchase is through their official website, Truly Beauty, which ships to the UK. You can also find them on authorised stockists like Cult Beauty or ASOS. Be extremely cautious of third-party sellers on sites like Amazon and eBay, as the market for counterfeit cosmetics is huge, and fakes may contain harmful ingredients.
5. Q: For the price, are there any better-value alternatives that work just as well?
A: Absolutely. This is where the value proposition of Truly Beauty weakens. If your primary goal is skin health and efficacy rather than experience, you can get far better value for money.
- For Body Moisturizing: The Nivea Essentially Enriched Body Lotion or CeraVe Moisturising Cream provide exceptional hydration without fragrance for a fraction of the price.
- For Face Serums: Brands like The Inkey List and The Ordinary offer targeted, potent serums (with ingredients like salicylic acid, niacinamide, and retinol) that are clinically formulated and very affordable.
You are unquestionably paying a premium for the Truly Beauty brand, packaging, and sensory experience.
6. Q: Is the brand cruelty-free and vegan?
A: Yes. This is a significant positive point for the brand. Truly Beauty is certified ** cruelty-free by Leaping Bunny**, meaning they do not test on animals at any stage of product development. Furthermore, the vast majority of their products are 100% vegan, meaning they contain no animal-derived ingredients like beeswax or lanolin. This ethical stance is a major draw for many consumers.
7. Q: What’s the best product from Truly Beauty to start with if I just want to try the brand?
A: If you’re curious and want to dip your toes in without a huge investment, the CBD Jelly Anti-Blemish Serum is arguably their strongest product from a formulation standpoint. It combines fun, innovative texture (the jelly) with genuinely effective acne-fighting ingredients. Alternatively, one of their smaller-sized body butters would give you the full “skintainment” experience—the scent, the texture, the packaging—allowing you to decide if the brand’s unique appeal is worth it for you.
8. Q: How sustainable is Truly Beauty’s packaging?
A: This is a mixed bag. On the positive side, their primary containers are made from glass, which is recyclable. However, the brand relies heavily on additional plastic components (like the unicorn horns, hearts, and outer sleeves) that are not recyclable and feel wasteful. The overall unboxing experience involves a lot of material. Compared to brands with a strong refill scheme or minimalist, sustainable packaging (like Lush and its “naked” products), Truly Beauty is not a leader in sustainability.
9. Q: Who is the absolute target audience for this brand?
A: Truly Beauty has a very specific target customer. They are perfect for:
- Teens and young adults who are new to skincare and drawn to aesthetics and social media trends.
- Anyone who views their skincare routine as a form of self-care and sensory escape and values that experience as much as the results.
- People looking for a “treat” product or a standout gift for a birthday or holiday.
- Skincare enthusiasts who have all their clinical bases covered and are looking for something fun to add to their collection.
10. Q: So, is the hype justified?
A: The hype is justified for what the brand is, not for what it isn’t. If you go in understanding that you are purchasing a luxurious experience rather than a medical treatment, then the hype makes sense. The products are fun, smell incredible, look beautiful, and perform adequately for basic skincare needs. However, if you interpret the hype as meaning these products will outperform clinical skincare brands, you will be sorely disappointed. The hype is for the “skintainment” factor, not for groundbreaking scientific innovation.
