Beyond the Packaging: A Deep Dive into Beauty Bakerie’s High-Performance Formulas

Hello, makeup lovers!

If you’ve spent any time on beauty Instagram or YouTube, you’ve definitely seen Beauty Bakerie. Their packaging is unforgettable. It looks like a cute bakery, with products named after sweet treats: “Flour Setting Powder,” “Cupcake Frosting Lip Gloss,” and “Sugar Lip Scrubs.” It’s fun, it’s pink, and it’s incredibly eye-catching.

But here’s the big question I had: Is Beauty Bakerie all style and no substance? Is it just cute packaging, or is the makeup inside actually any good?

As a blogger who tries everything, I decided to look beyond the box. I wanted to find out if their products are truly high-performance, especially for us here in the UK where our weather can be… challenging (rain, anyone?).

So, I ordered a bunch of their best-sellers and put them to the test. This is my deep dive into the real magic of Beauty Bakerie: their formulas. Let’s get into it!

Also Read: The Ultimate Guide to Michael Todd Beauty Products

First, The Story: Why Beauty Bakerie is More Than Just Makeup

Before we talk about lipstick, we have to talk about the founder, Cashmere Nicole. Her story is what makes this brand so special.

Cashmere is a breast cancer survivor. While she was going through chemotherapy, her makeup would often smudge or fade because she was in and out of sleep. She wanted makeup that would stay put, no matter what. She couldn’t find it, so she decided to create it herself.

That’s the entire heart of Beauty Bakerie. It’s not just about looking good; it’s about creating makeup that is long-lasting, smudge-proof, and transfer-proof. It’s makeup you can rely on, which is something we all want.

The brand is also built on wonderful values. They are 100% cruelty-free and many of their products are vegan. They promote inclusivity with a huge range of shades for all skin tones. Knowing this story makes using the products feel even better.

The Hero Product: Flour Setting Powder Review

This is probably their most famous product. Everyone talks about it. I put it to the ultimate test: a busy day in London, running between meetings, on the Tube, and even in a light drizzle!

• What It Is: A loose setting powder designed to lock your makeup in place all day.
• The Packaging: It comes in a cute little glass jar with a sifter top to control how much powder comes out. It looks like a tiny pot of flour!
• The Formula: The powder is super fine and silky. It doesn’t feel heavy or chalky on the skin. It’s made with kaolin clay to absorb oil and silica to blur pores.
• My Experience: I used it to set my foundation and under-eye concealer. The result was incredible. My makeup did not move for over 10 hours. There was no creasing under my eyes, and my T-zone (which usually gets shiny) stayed matte. It really lives up to its “bake” name without looking cakey.
• Best For: Anyone with oily or combination skin, or anyone who needs their makeup to last through long days, weddings, or events.
• Find it here: Beauty Bakerie Flour Setting Powder

Also Read: Is SUBTL Beauty the Ultimate On-The-Go Makeup System? A Full Review

The Lipstick That Doesn’t Quit: Lip Whips Review

If you try one thing from Beauty Bakerie, make it a Lip Whip. This is where the “smudge-proof” promise is seriously tested.

• What It Is: A liquid lipstick that dries down completely matte.
• The Packaging: A classic doe-foot applicator in a tube that looks like a glass milk bottle.
• The Formula: This is a seriously pigmented formula. One swipe gives you full, bold colour. It dries down completely and does not transfer. I drank coffee, ate a sandwich, and it stayed perfect. You must use an oil-based makeup remover to get it off at night – it will not budge for anything else!
• My Experience: I tried the shade “Cranberry Stiletto” (a beautiful red). The application was smooth, and it dried within a minute. It felt a little dry on the lips, as most super-matte lipsticks do, so I highly recommend using a good lip scrub and balom beforehand. But the trade-off for all-day colour is worth it.
• Best For: Anyone who loves a bold lip and hates reapplying their lipstick all day. Perfect for special occasions, dates, or busy professionals.
• Find it here: Beauty Bakerie Lip Whips

A Foundation for Every Skin Tone: Cake Mix Foundation Review

A good foundation is the base of any great makeup look. Beauty Bakerie’s Cake Mix Demi-Matte Foundation promises a natural, long-wearing finish.

• What It Is: A liquid foundation with a demi-matte finish.
• The Packaging: A sleek glass bottle with a pump, which is very hygienic and easy to use.
• The Formula: It’s oil-free and fragrance-free, which is great for sensitive skin. It has buildable coverage, meaning you can apply one layer for a light look or build it up to cover more.
• My Experience: I have combination skin, and this foundation worked well for me. It didn’t cling to my dry patches and helped control my shine. The shade range is fantastic, with over 30 shades from very fair to very deep. It lasted well throughout the day, especially when I set it with the Flour Powder.
• Best For: Those looking for a reliable, everyday foundation that won’t feel too heavy.
• Find it here: Beauty Bakerie Cake Mix Foundation

Also Read: Testing Krave Beauty’s Minimalist Approach to Glowing Skin

Sweetest Accessories: Blending Sponges & Brushes

You can have the best makeup in the world, but you need the right tools to apply it. Beauty Bakerie’s tools are just as cute and effective as their cosmetics.

• The Sponge: Their Makeup Blending Sponge is a great alternative to the famous Beautyblender. It’s soft, bouncy, and has a precise tip for getting under the eyes and around the nose. It expands beautifully when wet and helps apply foundation seamlessly.
• The Brushes: I tried their Brush Set, and the quality is impressive. The bristles are soft but dense, they don’t shed, and the handles are sturdy. They pick up product well and blend everything out perfectly.
• Find tools here: Beauty Bakerie Makeup Brushes

The UK Buyer’s Guide: How to Shop & What to Know

This is the most important part for my UK readers! Beauty Bakerie is an American brand, so ordering it requires a little patience.

• Where to Buy: The best place is directly from the **
  Beauty Bakerie official website
  **. They ship to the UK.
• Shipping Costs: Standard shipping to the UK is usually around $14.95 (about £12). It typically takes 7-14 working days to arrive.
• Important: Customs Charges! This is crucial. Because the company is outside the UK, your order may be subject to UK import VAT and a Royal Mail handling fee if your order is over £135. This can add an extra £15-20 to your cost. To avoid this, try to keep your order total under this amount.
• Returns: Check their returns policy carefully. Returning items to the US can be expensive and complicated, so be sure you’re happy with your choices before you order.

My Final Verdict: Is Beauty Bakerie Worth It?

After testing these products for weeks, I can confidently say that Beauty Bakerie is much more than just cute packaging.

The Pros:

• Unbeatable Longevity: Their products truly are smudge-proof and long-lasting.
• Inclusive Shade Ranges: They make products for every single skin tone.
• High-Quality Formulas: The products perform as well as, and often better than, high-end luxury brands.
• Great Values: The brand is cruelty-free and has a powerful story.

The Cons:

• The Price & Shipping: It is an investment, and the shipping cost to the UK adds to the overall price.
• The Wait: You have to plan ahead, as it’s not something you can pick up same-day like you can with Boots or Superdrug.
• The Feel: Some formulas (like the matte lipsticks) can be drying, so you need to prep your skin well.

Who is it for? Beauty Bakerie is perfect for anyone who values makeup that lasts all day, loves supporting inclusive and ethical brands, and doesn’t mind investing in quality products.

Who might it not be for? If you are on a very tight budget or need your makeup immediately, you might prefer to shop from UK-based brands.

Conclusion: A Brand That Delivers

Beauty Bakerie proves that you can have it all: adorable packaging, a powerful story, and incredibly high-performance formulas. They are not just riding a trend; they are creating innovative makeup that solves a real problem.

While the process of getting it in the UK takes a little more effort, the results are absolutely worth it. You are getting professional-quality makeup that will stay looking flawless from your morning coffee right through to your evening out.

Have you tried anything from Beauty Bakerie? What did you think? What’s your favourite long-lasting makeup product? Let me know in the comments below!

Frequently Asked Questions (FAQ): Beauty Bakerie Unwrapped

You asked, and we’ve listened! Since publishing our deep dive, we’ve received so many brilliant questions about navigating the world of Beauty Bakerie from the UK. I’ve compiled the most common and insightful ones here to give you all the extra information you need before you shop.

Q1: The Lip Whips are famous for being smudge-proof. But are they uncomfortable or too drying on the lips?

A: This is the most common question, and it’s a valid one. The trade-off for incredible, transfer-proof longevity is that a formula this strong can be drying. The Lip Whips are a true, ultra-matte liquid lipstick. They don’t contain the oils or emollients that make traditional lipsticks feel creamy because those ingredients would prevent the dry-down.

The key is in the preparation: You must treat your lips well beforehand. Use a gentle lip scrub (Beauty Bakerie makes a great one!) 2-3 times a week to remove any dry, flaky skin. Then, right before application, apply a hydrating lip balm, let it soak in for a few minutes, and then wipe off any excess. This creates a smooth, hydrated canvas. The Lip Whip will feel lightweight and you won’t feel it “sucking the moisture” out of your lips if they are prepped correctly. If your lips are already chapped, avoid matte formulas until they are healed.

Q2: I have mature skin with some fine lines. Will the Flour Setting Powder look cakey on me?

A: This is an excellent question, as heavy powders can indeed settle into fine lines. The Flour Setting Powder is actually a great option because it is so finely milled. The secret is all in the application technique.

• Less is More: Use a fluffy brush, tap off the excess, and gently press—don’t swipe—the powder into your skin. Concentrate it only on areas that get oily (T-zone, under eyes) and avoid dusting it all over.
• The Right Tool: A damp beauty sponge will pick up more product and deposit a heavier layer, which might be too much. A brush offers a much lighter touch.
• Focus on Skincare: Well-moisturised skin is the best primer for any powder. If your foundation and moisturiser are hydrating, the powder will sit on top beautifully rather than clinging to dry patches.

Q3: How does the Cake Mix Foundation wear on combination skin throughout a typical UK day?

A: As a fellow combination skin sufferer (oily T-zone, dry cheeks), I found it performed admirably. The “Demi-Matte” description is accurate—it’s not a flat matte nor a dewy finish. It provides a natural, skin-like veil.

It controls shine well for the first 5-6 hours. In the humid UK summer or on a busy day, you will likely need a touch-up with blotting papers or a light powder on your forehead and nose around lunchtime. The great thing is that it fades evenly and doesn’t break up around the chin or nose in a patchy way. For best results, use a good primer suited to your skin type underneath.

Q4: Is Beauty Bakerie truly 100% cruelty-free and vegan?

A: Yes, and this is a core part of their brand ethos. They are Leaping Bunny Certified, which is the gold standard for cruelty-free certifications. This means they do not test on animals at any stage of production, and they do not sell in countries where animal testing is required by law.

Vegan: Most of their products are vegan, meaning they contain no animal-derived ingredients (like beeswax or carmine). However, not every single product is. Always check the product description on their website—it is clearly labelled as “Vegan” if it is.

Q5: What’s the best way to remove the Lip Whips and other long-wearing products at night?

A: This is crucial! Water and standard makeup wipes will not work. You must use an oil-based or bi-phase (oil and water) makeup remover. The oil breaks down the long-wearing polymers and pigments effectively.

My favourite method is to soak a cotton pad with a remover like The Body Shop Camomile Silky Cleansing Oil or Simple Kind to Skin Hydrating Cleansing Oil, hold it against your lips for 20 seconds, and then gently wipe away. It will dissolve completely without any harsh scrubbing that can damage the delicate lip skin.

Q6: How inclusive is their shade range, particularly for very deep or very fair skin tones?

A: Inclusivity is a true strength of Beauty Bakerie. Founder Cashmere Nicole built the brand with the mission that everyone should find their shade. The Cake Mix Foundation has an impressive range of over 30 shades with a wide variety of undertones (cool, warm, neutral, and olive).

They go from very light shades like “Batter Up” to very deep, rich shades like “Extra Dark Espresso.” This commitment extends to their concealers and powders as well. It’s one of the reasons the brand has such a loyal and diverse following.

Q7: I’m nervous about ordering from the US. What if the shade I choose is wrong? What is their returns policy for the UK?

A: This is a very important consideration. Beauty Bakerie’s international return policy is strict. Due to customs regulations, they typically do not accept returns on international orders unless the product is faulty or you received the wrong item.

This means you must be very confident in your shade choice. Here’s how to nail it:

1. Use their online shade finder tool on the product page.
2. Cross-reference with Findation.com, a website that suggests your shade in one brand based on your shade in another. If you know your shade in Estée Lauder Double Wear or Fenty Beauty, it can accurately predict your Beauty Bakerie shade.
3. Watch YouTube reviews from creators with a similar skin tone to yours who show the shades in natural light.

Q8: Beyond the famous products, what is a hidden gem in their lineup that’s worth trying?

A: While the Lip Whips and powder get all the attention, their Breakfast In Bed Eyeshadow Palettes are seriously underrated. The mattes are richly pigmented and blend easily, while the shimmers are buttery and impactful. The colour stories are unique yet wearable. Another gem is their Milk & Honey Highlighting Face Oil. It’s a multi-tasking product that gives a stunning, dewy glow without glitter when mixed with foundation or applied to the high points of the face.

Q9: How do the prices compare to high-end UK counter brands?

A: Beauty Bakerie sits firmly in the mid-to-high-end luxury category, comparable to brands like Charlotte Tilbury, NARS, or Fenty Beauty at Boots.

• Lip Whip: £20
• Flour Setting Powder: £23
• Cake Mix Foundation: £32

When you factor in shipping costs and the potential for import taxes, it becomes a significant investment. You are paying for the innovative, long-wear technology, the inclusive ethos, and the unique branding.

Q10: Has the brand ever been involved in any controversies or ethical issues I should know about?

A: It’s responsible to ask this. Beauty Bakerie has maintained a very positive reputation. However, in the past, some customers raised concerns about shipping delays and customer service response times, which can be a common challenge for direct-to-consumer brands managing international logistics from the US.

The brand itself has not been involved in any major ethical scandals related to its values, ingredients, or founder. Their commitment to cruelty-free practices, inclusivity, and their charitable initiatives (like supporting breast cancer awareness) has remained consistent and authentic.