Hello, makeup lovers!
Let’s talk about foundation. It’s the base of our entire makeup look, but finding the perfect one can feel like a never-ending quest. You want something that covers imperfections but doesn’t look heavy. Something that lasts all day but doesn’t feel like a mask. And in the age of social media, we all dream of that perfect, filtered look in real life.
So, when Huda Beauty launched the Easy Blur Foundation, the beauty world went crazy. The promise? A foundation that acts like a real-life filter, blurring pores and smoothing skin with a lightweight feel.
But does it live up to the hype? As a UK blogger who has tried what feels like every foundation under the sun, I had to find out. I’ve been testing it for weeks, in all sorts of British weather, to give you my completely honest review.
Let’s see if this is truly a filter in a bottle, or just another clever marketing claim.
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First Impressions: The Packaging and The Shade Range
The foundation comes in a sleek, heavy glass bottle with a pump. This is a big plus – pumps are hygienic and help you control how much product you use. It feels luxurious and looks great on your dressing table.
Now, the shade range. This is where Huda Beauty always shines. There are 39 shades to choose from, which is fantastic. The range covers very fair to very deep skin tones, with options for cool, warm, and neutral undertones. This makes it much easier to find your perfect match.
How to find your shade: The Huda Beauty website has a useful shade finder tool. It’s also a good idea to look for YouTube reviews from people with a similar skin tone to yours, who can show you the shade in natural light.
What’s Inside? The “Easy Blur” Formula Explained
So, what makes this foundation so special? Huda Beauty says it’s all about the “Blurring Balm Powder Complex.” That sounds fancy, but what does it mean in simple terms?
Think of it like this: the foundation has tiny, light-diffusing particles that work like a camera filter. They help to scatter the light that hits your skin, which makes pores, fine lines, and bumps look less obvious. It’s not just covering them up with thick product; it’s using light to create a soft-focus effect.
The formula is also oil-free, which is great news for anyone with oily or combination skin. It’s designed to be long-wearing without feeling heavy or clogging your pores.
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The Application: How Does It Feel on the Skin?
This is the most important part. I tested the foundation with different tools to see what worked best.
- With a Damp Beauty Sponge: This is my favourite method. It gives a sheer to medium coverage and a very natural, skin-like finish. The sponge helps to press the product into the skin, enhancing the blurring effect. A great sponge to use is the Real Techniques Miracle Complexion Sponge, available at Boots.
- With a Foundation Brush: Using a dense brush, like a kabuki brush, gives you more coverage. You can build it up to a solid medium coverage. The finish is still smooth, but you can feel a slightly more velvety texture on the skin.
- With Your Fingers: This works surprisingly well! The heat from your fingers helps to blend the foundation seamlessly. It’s perfect for a quick, everyday application.
No matter how you apply it, the foundation feels lightweight. You can definitely feel it on your skin – it’s not completely weightless – but it doesn’t feel heavy or sticky.
The Results: Does It Really Look Like a Filter?
Okay, let’s get to the big question. After applying it, I looked in the mirror… and I was impressed.
The blurring effect is real. My larger pores around my nose and cheeks looked significantly smoother. My skin had a soft, matte finish, but it wasn’t flat or chalky. It looked like I had really good skin, just better. It’s not a full-coverage, Instagram-style mask. It’s a much more modern, natural-looking filter effect.
The coverage is buildable. One layer gives you a light, your-skin-but-better coverage. A second layer builds it up to a solid medium coverage, perfect for covering redness or some blemishes.
The Wear Test: How Does It Last on a UK Day?
I put the foundation through its paces on a typical UK day: a morning commute, hours in an office, and a trip to the shops.
- After 4 hours: My skin still looked great. No shine, no fading.
- After 8 hours: This is where I noticed some shine on my forehead and nose (my T-zone). I blotted it with a tissue, and the foundation underneath stayed put. There was no patchiness or breaking up around my chin or nose, which is a problem I have with some foundations.
- The Verdict: It wears really well. For normal to dry skin, it will last all day. For oily skin, you will likely need to blot or powder your T-zone after 5-6 hours.
Who Is This Foundation BEST For?
Based on my testing, the Huda Beauty Easy Blur Foundation is perfect for:
- People with Oily or Combination Skin: The oil-free, matte finish is ideal for controlling shine.
- Anyone Concerned with Pores or Texture: The blurring effect is its biggest strength.
- Those Who Prefer a Natural, Skin-Like Finish: If you hate the look of heavy makeup, this is a great option.
- Makeup Lovers Wanting Buildable Coverage: You can customise how much coverage you want.
Who Might This Foundation NOT Be For?
It might not be the best choice if:
- You Have Very Dry Skin: The matte formula could cling to dry patches. You would need to exfoliate and moisturise very well beforehand.
- You Want Full, Heavy Coverage: This is not a full-coverage foundation. It’s designed to be more natural.
- You Prefer a Dewy, Glowy Finish: This foundation gives a matte, soft-focus finish. If you want a glow, you’d need to add a liquid highlighter underneath or on top.
How Does It Compare to Other Popular Foundations?
You might be wondering how it stacks up against your current favourite.
- vs. Estée Lauder Double Wear: Double Wear is much higher coverage and longer-lasting, but it feels heavier. Easy Blur is for when you want a more natural, comfortable feel.
- vs. Maybelline Fit Me Matte + Poreless: This is a great drugstore option with a similar goal. Easy Blur has a more refined blurring effect and a slightly more luxurious feel, but Fit Me is excellent for its price.
- vs. Charlotte Tilbury Airbrush Flawless Foundation: These are very similar! Both are great for blurring pores. It might come down to which shade range and formula you prefer on your skin.
UK Buyer’s Guide: Where to Get It
The good news is that Huda Beauty is very easy to get in the UK!
- Cult Beauty: A fantastic online retailer with a great returns policy. They often have offers and gifts.
- Space NK: Another high-end beauty store with physical shops you can visit. You can sometimes get a sample here.
- Link: Huda Beauty on Space NK
- Boots: Some larger Boots stores now have Huda Beauty counters! Check the biggest Boots in your city.
- Sephora UK: Sephora has arrived in the UK! You can shop online or visit their London store.
My Final Verdict: Is It a Filter in a Bottle?
After weeks of testing, my answer is: Yes, it absolutely delivers on its blurring promise.
It’s not a magic wand that will make your skin look completely airbrushed in real life, but it does provide a noticeable soft-focus effect that makes your skin look incredibly smooth. It feels lightweight, lasts well, and looks natural.
The Pros:
- Genuine pore-blurring effect.
- Lightweight, comfortable feel.
- Buildable, natural-looking coverage.
- Great shade range.
- Works well for oily/combination skin.
The Cons:
- Could be drying for very dry skin.
- Not full coverage.
If you’re looking for a foundation that gives you that “I have great skin” feeling without looking like you’re wearing a lot of makeup, the Huda Beauty Easy Blur Foundation is definitely worth trying.
Have you tried the Huda Beauty Easy Blur Foundation? What did you think? Or do you have another favourite foundation that gives a filtered effect? Let me know in the comments below!
Frequently Asked Questions (FAQ): Huda Beauty Easy Blur Foundation
You asked, and we’ve listened! Since publishing our in-depth review, we’ve received so many brilliant questions about this popular foundation. I’ve compiled the most common and important ones here to give you all the extra information you need.
Q1: I have very dry skin with flaky patches. Will this foundation work for me, or will it cling to dryness?
A: This is the most critical question for those with dry skin. The Easy Blur Foundation is formulated with an oil-free, matte finish, which is inherently designed to control shine—something dry skin often lacks. Therefore, it can be challenging for very dry skin. If your skin is not properly prepped, it has a high potential to emphasise dry patches and flakes. However, it’s not impossible to make it work. The key is impeccable preparation:
- Intensive Prepping: You must thoroughly exfoliate (using a gentle chemical exfoliant like an AHA toner) and then use a rich, hydrating moisturiser and primer. Look for a hydrating primer like the Charlotte Tilbury Hollywood Flawless Filter to create a smooth, dewy base.
- Application Method: Always use a damp beauty sponge (like a Beautyblender) to apply it, as this sheers out the formula and presses it into the skin rather than dragging it over dry areas.
- Verdict: If you have chronically dry skin, a truly hydrating or dewy foundation (like the Ilia Super Serum Skin Tint) might be a safer, more comfortable choice.
Q2: How does the “blurring” effect actually work? Is it just silicone?
A: While many blurring products rely heavily on silicones like dimethicone to fill pores temporarily, Huda Beauty’s “Blurring Balm Powder Complex” is a bit more sophisticated. It likely uses a combination of:
- Light-Diffusing Particles: These are tiny particles that scatter the light hitting your skin, creating a soft-focus effect that makes pores and fine lines less visible to the naked eye. It’s an optical illusion, much like a camera filter.
- Silicones: They are still present to create a smooth canvas and fill minor imperfections, but the formula aims for a more skin-like feel than a heavy silicone mask.
The result is a blend of physical filling and optical blurring, which is why the effect can feel more natural than some pore-filling primers.
Q3: What is the best way to apply this foundation for the most natural, “filtered” look?
A: For the most seamless, skin-like result, a damp beauty sponge is unparalleled. The water in the sponge sheers out the formula slightly, allowing you to build coverage only where you need it and pressing the product into the skin for a flawless melt. Avoid using a dense, dry brush for a full face, as this can sometimes deposit too much product at once, making it look more makeup-y. If you prefer brushes, use a stippling brush and stipple the product on rather than sweeping it.
Q4: Can I use this foundation if I have mature skin? Will it settle into fine lines?
A: This depends heavily on your skin’s texture and preparation. The blurring effect can be flattering on mature skin as it softens the look of pores. However, the matte finish can be a double-edged sword.
- Potential Issue: If the foundation is applied too heavily or over poorly moisturised skin, it can settle into and emphasise fine lines and wrinkles as it dries down.
- How to Make it Work: The key is hydration and a light hand. Use a rich moisturiser and a hydrating primer. Apply a very thin first layer with a sponge and only build coverage minimally where needed. Avoid powdering heavily over areas with lines. A dewier foundation might be more forgiving, but this one can work with careful application.
Q5: How does the shade range hold up for very fair or very deep skin tones with cool/olive undertones?
A: Huda Beauty is generally praised for its inclusive shade ranges, and the Easy Blur foundation is no exception. With 39 shades, it does a commendable job.
- For Very Fair Skin: There are several options for fair skin with pink (cool) and yellow (warm) undertones. It’s worth checking swatches online to see which one matches best.
- For Very Deep Skin: The range extends to rich, deep shades. However, as with any brand, it’s always recommended for those with very deep skin tones to look for swatches and reviews from beauty creators with a similar skin tone to ensure the undertone is a perfect match, as some deep shades can pull too ashy or orange.
Q6: Is this foundation actually “easy” to remove at the end of the day?
A: For a long-wearing foundation, it removes relatively easily. It is not a waterproof or transfer-proof formula that requires intense scrubbing. A thorough double cleanse will effectively remove it:
- First Cleanse: Use an oil-based cleanser or balm (like the Then I Met You Living Cleansing Balm) to break down the makeup.
- Second Cleanse: Follow up with a gentle water-based cleanser to remove any residue.
This two-step process should remove it completely without irritating the skin.
Q7: Does it have a strong scent?
A: Huda Beauty fragrances most of its products, and this foundation has a distinct, floral-perfume scent. While it does dissipate shortly after application, if you have a sensitivity to fragrance or simply prefer unscented makeup, this is an important factor to consider. It is not a “skincare-like” unscented formula.
Q8: How does it compare to the Fenty Beauty Pro Filt’r Soft Matte Foundation?
A: These two are often compared as they are both popular, inclusive matte foundations.
- Fenty Pro Filt’r: Has a more traditional liquid-to-powder finish. It can be drying on many skin types and requires a very specific primer (often the Fenty primer) to perform well without separating.
- Huda Easy Blur: Aims for a more “balmy” matte feel—softer and less powdery. It’s generally considered more forgiving and easier to work with across different skin types than the sometimes-temperamental Fenty formula. The blurring effect is also a more highlighted feature.
Q9: If I get shiny, will the foundation break down patchily or just get dewy?
A: One of its strengths is its graceful wear. On my combination skin, when I got shiny in my T-zone, the foundation didn’t break up or become patchy around my nose and chin (a common problem). Instead, the oils came through, creating a more natural, dewy look in those areas. Blotting easily removed the shine and revealed intact foundation underneath. This is a sign of a well-formulated base.
Q10: Is it worth the price tag for a UK buyer?
A: At around £35, it sits in the mid-to-high-end category. Whether it’s “worth it” depends on your priorities. If your main concerns are pore-blurring, a natural matte finish, and a foundation that wears well without feeling heavy, then yes, it is a worthwhile investment. It performs like a high-quality product. However, if you are on a tight budget, the Maybelline Fit Me Matte + Poreless is an excellent drugstore alternative that offers a similar, though less refined, effect for a fraction of the price.
